Cross-selling is an excellent way to create sales without much problem. Amazon has been named as the innovator in Internet cross-selling and because of their (large) investment in this sales technique, the rest of the Ecommerce world has ascertained a winning way to raise sales and that’s what top website ecommerce hosting shopping carts are providing cross-selling feature as well.

It’s absolutely come to a good results for them, so why shouldn’t it work for you??

Sales information:

* Repeat customers spend 30% more on average than new ones.Repeated customers will spend about 30% more on average than new ones.
* Merchants report that referrals among repeat customers are in excess of 100% more than non-customers.
* Studies have indicated that it can cost up to 6-10 times more to sell something to a prospect than to sell that same thing to an existing customer.
* Up to 65% of a company’s business comes from current customers.

That’s great, but how do you go about making use of advantages of the capability of cross-selling?

A number of these secure ecommerce shopping cart solutions accommodate cross-selling features. At InstanteStore, this component can be activated at the Feature Activation page (it’s under the Manage Your Store heading on the Admin Control Panel). There you can choose to either manually or automatically select products to cross-sell.

The manual selection process requires choosing specific products to cross-sell, letting you to alter the products that will be shown as cross-sell products. Such as, you can cross-sell specific bicycle helmets that would go best with very much alike bicycles.

The automatic selection process will effortlessly group products that are bought together by customers at your store as cross-sell items. This is especially helpful if your store features products or services that customers have a tendency to buy in bundles.

Cross-sell items are prominently stated at the product page as well as on the shopping cart. This gives customers the contingency to conveniently add products that they may find interesting to their shopping carts.

Cross-selling tips:

* Cross-sell products that are definitely related. For example, if your customer just obtained a bicycle, you could suggest carriers, mobile pumps and lamps.
* Timing is key. The InstanteStore shopping cart applications features a cross-sell on final payment page option that will reveal cross-sell items at special prices on the final payment/thank you page after a customer has just completed an order. Research shows that customers who’ve just bought something are probably in the mood to splurge even more, so offering customers who’ve just bought something related products at a discount is a tremendous way to fully capitalize on their buying momentum.
* Try introducing a mix of product prices. You don’t normally have to always cross-sell only low-priced products. Low-priced products are perfect for impulse buys but products that meet customers’ needs head-on can go for higher prices.

If you are getting a top website ecommerce hosting shopping carts like InstanteStore, then you should make great use of the tools that are acquirable. The cross-selling feature has proved extremely useful for many merchants over the years. If you already have a perfect customer base and want to increase your sales figures, this element is certainly something you should try.

This entry was posted on Monday, November 9th, 2009 at 5:17 am and is filed under Blogs, RSS and Podcasting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.