It is crucial that the relationship that you have with your Website Optimization Company is a reasonable one as the process of Online Marketing via optimization soaks up a large amount of manpower and effort at the start of the relationship that you will need to support. Unlike pay per click advertising, search engine optimization is a stable process involving winning the trust of the search engines and making them content that your website does actually provide what it is supposed to deliver. This trust is built up steadily via a few different methods but due to the initial work involved you will need to prepare yourself for an upfront bill that will not show any results for at least a month or so. That said, once the optimization does get going, the costs of maintaining the page one positions should be a heck of a lot cheaper than similar sales results gained by a pay per click campaign.

In the first stage of the practice the best keywords for your products or services are identified, these are assessed based on actual customer searches, not just the ones that you think will be the most appropriate, often the two sets are quite different. Once these have been set down they then need to be added into your website both in the text visible to your customers and in the behind page coding used by the search engines to firstly establish what your site claims to be about and then how to give that site a Search Engine Placement rating.

At that point more than one search engine optimization company would consider that the actual “optimization” process has been finished. To a certain extent this is true, but from a business point of view the actions carried out up to this point will have very little effect on the sales that the company achieves through its website unless it is an extremely unusual market. For the majority of businesses there is still quite a considerable amount of work needed in order to impact on their sales and this takes the form of online PR. It is the most time consuming work but it is also the one that will ensure that you will achieve page 1 listings and stay there. It is not a one off process to promote the website to that stage but it is definitely the case that a considerable amount of the effort is necessary at the start of the process, then afterwards a simple maintenance level will keep your site in a good position.

This form of online marketing strategy should be invoiced for in two stages, an initial monthly amount for, say the first two months and based on your budget. The second stage would be the ongoing continuation fee, used to hold the status quo and make sure that the business continues to gather the high level of enquiries or sales generated by page one Search Engine Placement positioning. As discussed before, although this practice in not a cheap solution it is a better long term strategy that the pay per clicks and without doubt works out a more cost effective Online Marketing strategy than that in the long run especially considering the increased numbers of hits that organic positioning delivers.

This entry was posted on Thursday, March 11th, 2010 at 5:09 pm and is filed under Online Business, Promotion and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.